The concept of cloud computing originated from the desire to provide software solutions to users who prefer maximum accessibility for their applications; Internet access and a sufficient web-browser is all that is needed with cloud computing—no downloading or installing of hardware or software on any one computer. The user can view and interact with a Web-based interface that stores and processes all of the user’s information and communications. This storing and processing is done remotely, over the “cloud,” which is comprised of either a single computer or multiple computers, a database storage system, and a highly powered server or group of servers. The user need not see or understand this back-end infrastructure, nor does the user require any concern over the software’s maintenance—this is the responsibility of the “cloud.”
The first importance is the widespread emergence of social networking was evident with MySpace, an example of the functionality of cloud computing. MySpace was originally created with the intention of connecting musicians and other people in the Los Angeles music industry by allowing users to sign on, create profiles, and connect and communicate with one another. Users had two faces to their MySpace page: The home page (that only the user could see), and the user’s public profile, which had its own domain name on the Web, thereby allowing other online users to view the profile information.
MySpace’s use grew far outside of the boundaries of the music industry and in no time at all, it was common for people of Generation X and under to have a “MySpace” page. Users could connect with friends, search for old friends, and also make new friends using MySpace. At the time, MySpace emerged as the new king of social networking tools. A technological revolution quickly on its way, however.
Facebook emerged as MySpace’s major competitor and differentiated itself by offering features that allowed users to join networks—by location, university, or workplace—to make connecting with other users easier and faster. By the time Facebook emerged, marketers had already taken notice of these social networks based on cloud computing, and had seen the way communication was becoming faster and more widespread.
Businesses created Facebook profiles in an attempt to attract potential users and promote their business, positioning themselves in the minds of consumers and consumer trends. More rapidly, however, was the explosive entrance of Twitter into this cloud computing social media market. Twitter, unlike MySpace or Facebook, attracted users of equal parts business and individual. No surprisingly, this medium has become hugely popular in broadcast media, as television and news networks have encouraged their followers to stay updated with their Twitter reports.
As communication has become so fast, easy, and widespread, the culture of communication has changed. Similarly, customers expect exchanges to be just as fast, easy, and convenient; therefore, cloud cloud computing solutions as marketing tools have not just been used in the way of social media, but have also been specifically developed to track customer data in a way that will ultimately produce sales and marketing initiatives that are tailored to specific consumer market segments. Customer relationship management (CRM) improves significantly when businesses are able to respond to specific consumer demands. In turn, the customers appreciate that the business is responding to their specifications.
Thus it is quite clear to that that there is indirect interaction between cloud computing and social networking as both of these work hand in hand to provide information and services. Therefore, we can conclude that both of these two have their own importance in communication.
Source :
http://www.cloudcomputingworld.org/cloud-computing-platforms/social-networking-versus-cloud-computing.html
Name : Noor Farah Binti Abdol Ghapor A132590
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Go social networking! :)
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